Vera Wang has recently announced that she will be partnering with David's Bridal and developing a new, lower priced line of gowns. The gowns will be in stores by Spring 2011 and all priced under $1,500.00. Soon after this release, Vera will be offering accessories and a line of bridesmaid's through David's also.
Though many are calling Vera a "sell-out", the product of this unexpected union could result in some fabulous fashion for the budget conscious bride! Vera's definitely taking a risk in aligning with the "Walmart of wedding gowns" but from a business point of view, it's an extremely smart, strategic move. I, personally, am excited to see what she does with this line. And since when has Vera ever done us wrong??